Sacha Baron Cohen is a very funny man, so when he said he was 'hard launching' his midlife crisis by unveiling a rippling new physique in Men's Fitness magazine, it seemed like just another gag.
This summer, anyone lucky enough to spot one of Hollywood's biggest stars jogging around the North London park could not have known she was there for a rather different reason.
Borat star Sacha, 53, was spotted with 27-year-old model Hannah Palmer who he met at film director Taika Waititi 's 50th birthday party in Iibiza last month.
When Sacha Baron Cohen was finalising his divorce from wife Isla Fisher, he hired expensive and rottweiler-esque PR gurus to ensure that his squeaky-clean reputation remained fully intact.