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Gen Z

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How M&S became cool: Whisper it, but the formerly frumpy store is now the go-to for both Gen Z and stylish mid-life shoppers after hiring Topshop fashion director - and these are the 9 key pieces you must buy this season

In years gone by, the British retailer famously attracted OAPs who paid little to no attention to trends and simply longed for comfortable and practical styles.

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