Under Armour splits with Steph Curry as it focuses on strengthening core brand ⊕
Under Armour announces mutual split with Curry Brand, effective immediately, to focus on 'core UA brand.'
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Curry Brand
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How Under Armour signed Stephen Curry away from Nike
In 2023, Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed under the company's banner.
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