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Inside the maddest Jellycat shop yet: They're selling impossible-to-find toys and queues are out the door. Now JAN MOIR reveals secrets behind craze, how much money they're REALLY making - and new bitter controversy

'Most of all I want the peanut,' 14-year-old Kayce tells me, meaning the Peanut Après Ski plushie in Jellycat's Amuseables range, which retails at £23.