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How I became queen of the WAGs... and milked it for all it's worth: Lizzie Cundy claims she invented the notorious acronym with Sven-Göran Eriksson and hits back at claims she's 'desperate' - as she poses for a sizzling new shoot

Collaborating with relaunched lads mag Loaded for a raunchy new photoshoot, Lizzie says she and Sven devised the term WAG as a clever strategy.